Internal · copy audit
Route copy audit
Main route tone, advisory repetition, and CTA clarity.
Main route copy audit
Ten primary surfaces — consistency pass for tone, advisory repetition, and CTA clarity.
5 routes with flags
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Home
Tone: balanced
Positioning line and journey chooser — keep calm.
/onboarding
Onboarding
Tone: beginner
Five-minute arc — watch for copy length in live sessions.
/learn
Learn
Tone: beginner
Flags: repeated_advisory
BYOC boundary may repeat — acceptable if once per screen.
/play
Play
Tone: balanced
Mode chooser should stay obvious.
/solo-table
Solo table
Tone: balanced
Flags: too_technical
Ledger/Rules Engine terms — keep glossaries minimal on table.
/improve
Improve
Tone: expert
Facts-first replay strip is the anchor.
/byoc
BYOC
Tone: balanced
Flags: repeated_advisory
Advisory boundary stated once prominently — avoid triple warnings.
/expert-table
Expert table
Tone: expert
Quiet coaching — no beginner tutorial voice.
/private-table
Private table
Tone: balanced
Flags: unclear_cta
Handoff to solo/local table should stay one obvious button.
/community
Community
Tone: balanced
Flags: too_beginner
Sample clubs — label as preview, not live network.