Internal · recruiting
Reviewer personas & recruiting
Seven cohort lenses — what to validate, likely objections, route focus, and success signals.
Reviewer personas · recruiting plan
Mix cohorts across sessions — two learners, two serious players, one instructor, one expert minimum before triage.
7 personas · recruit in parallel cohorts
Newer learner
Success: They can describe one thing they learned without feeling tested.
Route focus
/onboarding · /play · /learn
Likely objections
- Too much copy at once
- Unclear what to tap first
Must ask: Where did you feel lost? · Did tiles feel approachable?
Serious weekly player
Success: They would run another hand locally without asking for multiplayer.
Route focus
/solo-table · /improve · /play
Likely objections
- Feels like a tutorial app
- Wants faster expert path
Must ask: Would you rehearse a hand here before club night? · Does coaching respect your tempo?
Instructor
Success: They trust ledger-first language for classroom debriefs.
Route focus
/learn · /improve · /byoc
Likely objections
- Students might confuse app advice for legality
- Wants exportable lesson plans
Must ask: Would you reference this beside a physical card? · What would you never say in class?
Host
Success: They see value in copy-only rehearsal before guests arrive.
Route focus
/private-table · /play · /
Likely objections
- Expected live invites
- Wants RSVP sync
Must ask: Does local handoff match how you set up a table? · What is missing for host prep?
Expert player
Success: They describe the lane as salon rehearsal, not arcade mode.
Route focus
/expert-table · /solo-table · /improve
Likely objections
- Feels beginner-skinned
- Wants validation proof
Must ask: Does expert lane feel like the same product? · Is coaching quiet enough?
Aesthetic-sensitive player
Success: They compliment porcelain calm without asking for spectacle.
Route focus
/ · /table-aesthetic · /solo-table
Likely objections
- Too busy
- Wants dark mode or gamified chrome
Must ask: Does this feel like a premium physical set? · Any visual noise during play?
Skeptical rules-focused player
Success: They accept advisory-only posture if ledger beats stay visible.
Route focus
/solo-table · /rules-fidelity · /byoc
Likely objections
- App will get rules wrong
- BYOC might replace the card
Must ask: Where does the app overclaim? · What would break your trust?