Internal · launch narrative
Founder launch narrative pack
Private talking points — not public marketing. What MAHJ is, who it serves, what is not promised.
Founder launch narrative · private talking points
Non-public material for serious-player sessions and partner conversations — not marketing copy.
What MAHJ is
- A premium tabletop rehearsal companion for American Mahjong — porcelain calm, ledger truth.
- Client-local practice: solo guided hands, salon Improve review, expert lane.
- Coaching is interpretive; the sealed ledger is authoritative for replay.
Who it serves
- Newer learners who want a gentle first session without league pressure.
- Serious weekly players rehearsing before club night.
- Instructors and experts who need credible, quiet tooling beside a physical card.
Why BYOC-first
- Players already own the printed card — we mirror personal shorthand, never replace it.
- Advisory boundaries protect trust and IP posture.
- BYOC context enriches coaching without claiming official validation.
Why premium tabletop
- Rose Medallion identity — lacquer, porcelain, jade — signals respect for the physical ritual.
- Tiles and mats should feel desirable enough to photograph beside a real set.
- Restraint beats spectacle; no casino or gamer chrome.
Why expert players matter
- Expert credibility validates the whole product — not a separate arcade mode.
- Quiet coaching and compact layout earn trust from serious players.
- Their feedback gates what we build next.
Not promised yet
- Live multiplayer or realtime invites
- Accounts or cloud sync (unless explicitly chosen later)
- Scoring proof or official NMJL text in-app
- Tournaments, wagering, or competitive rankings
- Marketplace, payments, or prize flows